As everyone knows, blogging is a great way to create and share fresh content with your audience and build your SEO. Once you have created your content for your website or blog, it is important to share it and syndicate it to where your audience is. There are a number of ways to syndicate your content and share it with all of your social network channels and automate much of this process. But what strategy is the best for streamlining your content syndication and digital marketing strategy?
Some tools handle much of this for you, if you want to simply push everything to everywhere. Services like TwitterFeed, Ping.fm, FriendFeed, or other free offerings allow you to push your full RSS feed to Twitter, Facebook, and other outlets. Other services, such as LinkedIn’s tools for importing your blog RSS feed or your twitter account, allow you to easily share your content automatically. But do you want to push everything everywhere, or be more selective? And how do you know the value of your syndicated content?
One alternate strategy is to more selectively share your content with your various social channels based on your strategy in each one. If you were to do this manually, it would be impossible, but using the right tools this can have a much larger impact for your marketing efforts. But how can you do this and learn more information about your audience in the process?
The social syndication and social analytics tools from LoadedPress (www.loadedpress.com) allow you to manage this process for a more strategic content-based marketing approach. You can selectively push any individual content item to your blog, twitter, facebook profile, facebook page, LinkedIn account, and others, choosing the specific channel(s) to post each content entry to. Once you do that, the social analytics and social automation take care of the rest, automatically tracking the social response, aggregating your audience activity, and reposting that back to your site.
But what is the value of that? First, you can see in detail which content, categories, and tags are most popular with your specific social channels, and compare the results across your Facebook audience, Twitter following, LinkedIn connections, and gain insight into what your audience responds to. Using this to refine your content marketing strategy can increase your following and give you even greater insight into your own offering.
For some users, the simplicity of linking your RSS feed and forgetting about it seems appealing, and it does help. For the more advanced marketer, using the right tools to learn more about the activity around your content and differentiating your social following can give you an advantage over your competitors and provide some distinct advantages.
Either way, for a content marketing approach, you should be sharing your content everywhere that is relevant. Beyond that, you should be tracking the activity that it creates to truly learn how to better engage with your audience and realize the benefits of social content.
