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Now What?

Thursday, September 2nd, 2010

Picture 111 Now What?

Complete any other site content, designs, or calls to action that you want

By now you should have a cusomized site with content, widgets, and know your way around fairly well. But before you close your laptop and head to the beach, let’s make sure we tie up all of the common loose ends:

  1. Permalinks
    Make sure you click into Settings > Permalinks and configure your links from the standard WordPress ?post=number to something more search friendly and less visually awkward. (Note, if you’re a LoadedWordPress user, these should be configured for you by default, but doesn’t hurt to check).
  2. Search Engines
    If ‘Search Engines Blocked’ is showing at the top of your admin dashboard, do yourself a favor and click it, then select the radio button that says ‘I would like my blog to be visible to everyone, including search engines (like Google, Bing, Technorati) and archivers.’ You may also find this setting in Settings > Privacy.
  3. Calls to Action
    If you’re in the business of being in business, make sure you let people know how to find you. This may be accomplished in a number of ways, including a nice big glowing button that says ‘Contact Me’ with a link to your contact page, newsletter, or similar.
  4. Design
    Don’t forget that LoadedWordPress is highly customizable. With that said, make sure your site matches your personality, or the feel of your business.

    If you need a hand, we can help with any of the hard stuff. Just give us a shout and we’ll help figure it out.

Share posts on your social outlets and build your following

Sure we have the built in Social Push and pull, but nothing helps your presence more than getting your hands dirty and being your own advocate. Get into your social networks and let them know how to find your new site.

Get leads, sales, traffic, or whatever your goals are

Whatever your goals, LoadedWordPress will help you accomplish them. From easy to use contact forms, customizable analytics, and sales tools, you’re off and running in an exciting new direction; and we’re happy to be a partner in the journey.

Keeping your new and old customers informed and excited about you, your product, or your offerings isn’t easy, but we feel that with LoadedWordPress, spreading the word just got a whole lot easier, more manageable, and – dare we say – fun.

Thanks for creating with us.

So now that we’ve got you pointed in the right direction, you’ve got a cool site and are adding content comfortably, now what? Well here’s some helpful links to get you deeper and deeper into what you can accomplish with WordPress and LoadedWordPress. As a reminder, LoadedPress is built fully on top of WordPress, giving you the full advantage of everything the great WordPress system has to offer, with extended functionality and tools we have added to create the most powerful website platform and marketing framework ever made.

Free WordPress Themes

wp free themes Step 10   Other WordPress Support and Video Resources

WordPress.org is your best place to start on your search for more themes. They’re tagged, categorized, and rated by other users to help you in your quest.

Free Plugins

wp plugin directory Step 10   Other WordPress Support and Video Resources

Need extra functionality for your site? Give the plugins a browse over at WordPress.org/extend/plugins/. If you can think of it, someone’s probably developed it.

Can’t Find a Plugin?

Try WordPress’ Codex and see if it’s a problem you can sort out using their very well documented Help resources.

Need a custom plugin or feature? We can provide any level of customization to your site, including new custom plugins, direct integration with other systems, subscription/ecommerce, and anything else. To learn more, visit our Custom WordPress page for details.

More of a Visual Person?

wp tv Step 10   Other WordPress Support and Video Resources
WordPress.tv is full of helpful resources… all caught on tape. Have popcorn on hand. The “How To” section is your best bet, since there is a large amount of information here.

For LoadedPress videos and tutorials, you can also check out our YouTube Channel here.

Get Inspired

wp showcase Step 10   Other WordPress Support and Video Resources
Check out some of the best sites using WordPress, featured on WordPress.org/showcase. A very helpful resource to get inspired by the possibilities of WordPress.

Ask the Experts

Have other questions or special requirements? Contact us for help and assistance with whatever you may need.

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Step 9 – Advanced Setup Options

Wednesday, June 30th, 2010

Since we’ve made it this far, let’s get into some advanced setup options and take a look at the not already mentioned things you can do to give your site some extra kick.

Theme Selection

Don’t like your theme? No problem, at the time of this writing, there are currently over 1,200 free themes for download at WordPress.org and more premium theme sites than you can shake a stick at.

Utilizing the theme importer located in Appearance > Themes, you can choose from some of the more customizable, pre-packaged LoadedPress options, or click over to ‘Install Themes’ where you will be prompted to either upload a new theme directly from your computer or you can install a new theme directly from the WordPress servers. You can even preview new themes from your dashboard before installing anything.

Then just simply click the Activate button and you’re set. Your new template will replace the old one as far as appearance goes, but you’ll always be able to revert back to the previous (or any other existing) templates in your templates directory – all while your content remains unchanged.

Content Feed Syndication

Having trouble finding something to write about? Or want to get a conversation started on your own site? Try the content feeds, located in Social Media > LWP Feed Burner. From here you may import and syndicate information from any site that has a feed.

Just add a campaign, give it a title, enter a feed url (for example, http://www.loadedpress.com/community/blog/feed/ ), assign it to a category, and import away. You may import as much or as little information as you like. Want to know more about how content feeds can be used to grow your content and social interaction? Review our blog post here for more information.

Advertising

Picture 1051 Step 9   Advanced Setup Options
Setting up your advertisements is just as easy. Click Ads from your Dashboard to manage your advertisements. To set up an ad, select Ads > Create New. Once set up, go into your widgets (Appearance > Widgets) and drag your Advertisements widget to the widget area where you wish it to appear.

You may also insert an ad into any page or post by clicking ‘Insert Ad…’ and selecting the relevant advertisement from the dropdown menu in your post / page editor.

Photo Gallery

Q.
What’s a blog without a photo gallery?
A.
Kinda boring. That’s why we’ve packaged in the NextGen Gallery and Billboard. NextGen is available from Gallery in your Dashboard links. Just click in and follow the steps.
1. Create a Gallery
2. Upload Images (either from .zip file, images folder, or select individual images from your computer)
3. Insert the shortcode ([Gallery not found]) into any post or page

For managing your social network icons, or other images you want to display on your website, the Billboard plugin gives you easy controls to manage this. You can create images, links, icons, or other sets of information to display easily on your website. By default in LoadedPress, the plugin comes pre-installed with the popular social icons which you can easily link to your site. To explore the Billboard tool, visit the Appearance > Billboard option in your administration area.

Newsletter

Picture 1081 Step 9   Advanced Setup OptionsEngage and retain your audience with the built in Newsletter Manager, available directly from your Administrator Dashboard.
You can configure a new newsletter with features such as double opt-in, a WSIWYG composer, Import / Export capabilities, and more.

Adding Users

It’s easy to keep control of your site, while allowing contributions from others. The Users panel allows for creation and addition of multiple users under multiple roles that have specific rights grants. Click Users from your admin panel and let your newly hired PR guy write your press releases and other content… while not having to worry about him breaking something at in the Administrator level. You can create any number of roles and permissions using the “Capability Manager” tool giving you any set of options for your team that you may want.

And much, much, more…

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Step 8 – Analytics and Reporting

Wednesday, June 30th, 2010

lwp google analytics Step 8   Analytics and Reporting
By now you should be on your way to having a slick site with a good layer of customization, your social accounts set up, have created some content, and should be expecting a nice boost of traffic. If that’s the case, you’ll need to make sure your analytics are set up and configured properly to keep track of what people are actually responding to.

Loaded WordPress comes with a variety of analytics options to use based on your preference.

First, there is a built-in analytics module that will automatically track your website traffic, search terms, inbound traffic sources, visitor details, and other information. You can find this by going to the “Statistics” menu item in your administration area. There is nothing to set up for this…it just tracks everything for you.

We also recommend taking advantage of Google Analytics for extended website tracking information. Setting up your Google Analytics is as easy as going to Statistics > Google Analytics Tracking Setup, and entering your “site ID” from your Google Analytics account after creating your website in Google Analytics to track. Entering this site ID will automatically apply the tracking code to your website for Google Analtyics information to begin being recorded.

Additionally, if you use Google Analytics and want to access Google’s reporting directly from your LoadedPress administration area, you can link to your Google account to have all information in a single place using the Google API. To do this, go to Statistics > Google Analytics API Login Setup, and enter your Google account information. This will pull your Analytics into your LoadedPress dashboard, making it easy to track your site’s statistics, see where your traffic is coming from, and give you detailed information on how to increase your site’s exposure. Once set up, you can access the Google reports from the Statistics > Google Analytics API Reports section of the administration area.

Exclusive Feature: Social Analytics and Reports

LoadedPress has an additional layer of analytics for tracking all of your social content and social following, which we have created to help everyone build and track their social following. You can find this feature in the administration area under the menu item of Dashboard > Social Analytics. From here you can track your total social following across Facebook, Twitter, and more.

In addition, you can see your social sharing activity and how active your social following is based on the content you have shared. Finally, you can drill down even further to see the content, categories, and tags that are most popular with your social audience, giving you insight into what your audience responds to and help you engage with your social following for better results and interaction.

LoadedPress Social Analytics gives you the complete set of tools needed to build, track, and grow your following wherever they may be, backed with real information and data.

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Step 7 – Search Engine Optimization

Wednesday, June 30th, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. …
http://en.wikipedia.org/wiki/Search_engine_optimization

Seems pretty simple, however for years many Web professionals and marketers have used varying SEO tactics to achieve differing degrees of increased site traffic… at a premium price. As important as Search Engine Optimization is for how search engines view your site, there is no substitute for content, which is why your Website and your Blog are such powerful tools to get your content found.

By nature, both a website and a blog are meant to have dynamic and relevant content. To help this content be found by search engines and increase unpaid views, LoadedWordPress comes with many intuitive tools to combine the organic nature of your blog content with Search Engine Optimization. You can configure key elements such as Site Title and meta tags, as well as Page and Post tags from an easy admin screen located in Social Media > Search Engine Optimization.

Also, as you write new posts and pages, you’re able to see and configure Keyword Statistics, showing you information about how the search engines and other online directories will “see” your content. This includes your keyword density, size of content, and other details that can help you refine your content to achieve the biggest impact possible for your website traffic.

In addition, Loaded WordPress has many automated tools to help your site get found and rank well. Any images that you add to your articles or pages will automatically have “alt” tags created based on your content, enforcing your message and keywords. Your page URLs play an important role in your SEO results as well, and LoadedPress comes with automatically generated page URLs that you can easily manage and refine to maximize the focus of your content.

Whether you are a hardcore marketer and want to get every detail exactly as you want it, or if you are not a SEO guru and just want your site to be found, LoadedPress has the tools you need. You can manage it as much or as little as you like, but the LoadedPress system will help your website and blog be relevant and get real results.

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