Archive for AppStacks Products

Do you have a social media marketing strategy?

Does your website support the tools to implement it?

With the seemingly endless range of options for internet marketing strategies, ways to build your search engine optimization, and social media marketing options, many companies are struggling to have a clear internet marketing plan and the right tools to implement it.

Any internet marketing strategy should of course involve both SEO and a social media marketing plan.  With LoadedPress, you get the best website platform in the world along with the guidance and tools to implement both strategies simultaneously and automatically, right from your own website.

How does using LoadedPress for your website or blog give you a social media strategy and better SEO at the same time?

  • Search Engine Optimized at the core – including automated SEO tools that make your content rank better for you automatically
  • Push your content to Facebook, Twitter, LinkedIn, and other social network marketing channels all from one place
  • Automatically pull your user feedback back to your site, building your SEO and social following at the same time!
  • Track and monitor your social following with integrated social marketing analytics – increase your audience and measure your success simultaneously

So what should your social media strategy be?

  1. Contact the LoadedPress team to learn more about how we help you succeed
  2. Use LoadedPress to get a great looking and powerful new website
  3. Let our team set up your social outlets, train you on how to use the tools, and support you every step of the way
  4. Automatically push content to your website, your blog, your social media channels, and see instant results!

It really is that simple.

Contact the LoadedPress experts for a free assessment and recommendations for how you can achieve and implement your own social media marketing strategy.

As everyone knows, blogging is a great way to create and share fresh content with your audience and build your SEO. Once you have created your content for your website or blog, it is important to share it and syndicate it to where your audience is. There are a number of ways to syndicate your content and share it with all of your social network channels and automate much of this process. But what strategy is the best for streamlining your content syndication and digital marketing strategy?

Some tools handle much of this for you, if you want to simply push everything to everywhere. Services like TwitterFeed, Ping.fm, FriendFeed, or other free offerings allow you to push your full RSS feed to Twitter, Facebook, and other outlets. Other services, such as LinkedIn’s tools for importing your blog RSS feed or your twitter account, allow you to easily share your content automatically. But do you want to push everything everywhere, or be more selective? And how do you know the value of your syndicated content?

One alternate strategy is to more selectively share your content with your various social channels based on your strategy in each one. If you were to do this manually, it would be impossible, but using the right tools this can have a much larger impact for your marketing efforts. But how can you do this and learn more information about your audience in the process?

The social syndication and social analytics tools from LoadedPress (www.loadedpress.com) allow you to manage this process for a more strategic content-based marketing approach. You can selectively push any individual content item to your blog, twitter, facebook profile, facebook page, LinkedIn account, and others, choosing the specific channel(s) to post each content entry to. Once you do that, the social analytics and social automation take care of the rest, automatically tracking the social response, aggregating your audience activity, and reposting that back to your site.

But what is the value of that? First, you can see in detail which content, categories, and tags are most popular with your specific social channels, and compare the results across your Facebook audience, Twitter following, LinkedIn connections, and gain insight into what your audience responds to. Using this to refine your content marketing strategy can increase your following and give you even greater insight into your own offering.

For some users, the simplicity of linking your RSS feed and forgetting about it seems appealing, and it does help. For the more advanced marketer, using the right tools to learn more about the activity around your content and differentiating your social following can give you an advantage over your competitors and provide some distinct advantages.

Either way, for a content marketing approach, you should be sharing your content everywhere that is relevant. Beyond that, you should be tracking the activity that it creates to truly learn how to better engage with your audience and realize the benefits of social content.

Getting Started Video – Tour of a new LoadedPress site

Friday, September 10th, 2010

This video covers the steps for getting started with your new LoadedPress website after signing up for your new site. It will walk you through the steps of configuring your design, setting up your content, setting up your social connections, configuring your search engine optimization settings, and getting your site ready for action.

How is LoadedPress different than WordPress?

Wednesday, September 1st, 2010

LoadedPress is an extended and “fully loaded” version of the wildly popular and powerful WordPress open source platform.  The WordPress team has built a great product, and our AppStacks team has provided an additional layer of features, support, and usability to allow everyone to take full advantage of the tools and features for their website without requiring the headaches and expertise needed to try to build and manage it yourself.

LoadedPress is more than a website, more than a blog…it is a complete platform for your online presence and marketing.

We have added dozens of the most popular plugins from the WordPress community, along with our own premium and custom plugins to compile the most powerful website platform and marketing platform ever.  LoadedPress allows anyone to easily power their website, blog, social marketing campaign, search engine optimization strategies, and their entire online presence from a single platform.

With LoadedPress, you get:

  • Everything from the core WordPress content management system
    • The latest releases of the software, automatically updated for you
  • 50+ of the leading plugins fully integrated and tested, including:
    • Flexible templates, layouts, and publishing controls
    • Strong Search Engine Optimization (SEO) features
    • Full featured blogging
    • Detailed analytics and tracking
    • Powerful features for photo galleries, newsletters, advertising, and more
  • Our own premium plugin additions, including:
    • Direct social network integration and content syndication
    • Enhanced capture of user generated content from your entire following
    • Detailed analytics and tracking of your audience and social following
    • Easy to use design controls and administration
  • Professionally managed hosting and support, including:
    • Scalable, redundant cloud hosting for a high performance website
    • Automated backups and hosting support
    • Application support, training, and guidance
    • Upgrades and patches to keep your site updated automatically

In a nutshell, LoadedPress *is* WordPress, and a whole lot more.  You can try to build, manage, enhance, and support your website yourself, or you could leave it to the professionals for a very low cost and do what your business does best.

Want to see more?  Create your own site and see for yourself…it is free to try.

Have custom needs or questions?  Contact us any time to speak with us.

Comments (0)
Categories : Loaded Wordpress

Content Automation – LWP Feed Burner

Thursday, July 15th, 2010

What does “content automation” mean anyway? In a nutshell, it means automating the push or pull of information from one location to another. It can provide a wide variety of uses for a site owner or a marketer when used strategically.

The LWP Feed Burner plugin allows you to configure any number of “feeds” into a campaign structure. These feeds are RSS feeds of content from other sources that you wish to use or publish in some way. Some of the common uses of the feed automation include:

  • Social Network Profile Activity
  • Other Company Websites or Blogs
  • Related Industry Content or News
  • Content Drafts or Suggested Writing

You have some flexible options for how the feeds are handled, and what happens to the content when it is pulled in. You can have content auto-posted to specific categories, such as your social networking categories or a “lifestream”. You can have them saved as draft posts in your administration area to approve or refine before publishing. You can also configure translations and replacements to apply to have custom content handling features.

This is an advanced feature of LoadedPress and a powerful solution for any marketer. Please avoid misuse of this tool by simply copying the content from others as if it were your own. When used properly this tool is a powerful content automation solution that can drive real marketing results and enhanced search engine automation.

Comments (0)