Author Archive for AppStacks

Do you have a social media marketing strategy?

Does your website support the tools to implement it?

With the seemingly endless range of options for internet marketing strategies, ways to build your search engine optimization, and social media marketing options, many companies are struggling to have a clear internet marketing plan and the right tools to implement it.

Any internet marketing strategy should of course involve both SEO and a social media marketing plan.  With LoadedPress, you get the best website platform in the world along with the guidance and tools to implement both strategies simultaneously and automatically, right from your own website.

How does using LoadedPress for your website or blog give you a social media strategy and better SEO at the same time?

  • Search Engine Optimized at the core – including automated SEO tools that make your content rank better for you automatically
  • Push your content to Facebook, Twitter, LinkedIn, and other social network marketing channels all from one place
  • Automatically pull your user feedback back to your site, building your SEO and social following at the same time!
  • Track and monitor your social following with integrated social marketing analytics – increase your audience and measure your success simultaneously

So what should your social media strategy be?

  1. Contact the LoadedPress team to learn more about how we help you succeed
  2. Use LoadedPress to get a great looking and powerful new website
  3. Let our team set up your social outlets, train you on how to use the tools, and support you every step of the way
  4. Automatically push content to your website, your blog, your social media channels, and see instant results!

It really is that simple.

Contact the LoadedPress experts for a free assessment and recommendations for how you can achieve and implement your own social media marketing strategy.

As everyone knows, blogging is a great way to create and share fresh content with your audience and build your SEO. Once you have created your content for your website or blog, it is important to share it and syndicate it to where your audience is. There are a number of ways to syndicate your content and share it with all of your social network channels and automate much of this process. But what strategy is the best for streamlining your content syndication and digital marketing strategy?

Some tools handle much of this for you, if you want to simply push everything to everywhere. Services like TwitterFeed, Ping.fm, FriendFeed, or other free offerings allow you to push your full RSS feed to Twitter, Facebook, and other outlets. Other services, such as LinkedIn’s tools for importing your blog RSS feed or your twitter account, allow you to easily share your content automatically. But do you want to push everything everywhere, or be more selective? And how do you know the value of your syndicated content?

One alternate strategy is to more selectively share your content with your various social channels based on your strategy in each one. If you were to do this manually, it would be impossible, but using the right tools this can have a much larger impact for your marketing efforts. But how can you do this and learn more information about your audience in the process?

The social syndication and social analytics tools from LoadedPress (www.loadedpress.com) allow you to manage this process for a more strategic content-based marketing approach. You can selectively push any individual content item to your blog, twitter, facebook profile, facebook page, LinkedIn account, and others, choosing the specific channel(s) to post each content entry to. Once you do that, the social analytics and social automation take care of the rest, automatically tracking the social response, aggregating your audience activity, and reposting that back to your site.

But what is the value of that? First, you can see in detail which content, categories, and tags are most popular with your specific social channels, and compare the results across your Facebook audience, Twitter following, LinkedIn connections, and gain insight into what your audience responds to. Using this to refine your content marketing strategy can increase your following and give you even greater insight into your own offering.

For some users, the simplicity of linking your RSS feed and forgetting about it seems appealing, and it does help. For the more advanced marketer, using the right tools to learn more about the activity around your content and differentiating your social following can give you an advantage over your competitors and provide some distinct advantages.

Either way, for a content marketing approach, you should be sharing your content everywhere that is relevant. Beyond that, you should be tracking the activity that it creates to truly learn how to better engage with your audience and realize the benefits of social content.

Getting Started Video – Tour of a new LoadedPress site

Friday, September 10th, 2010

This video covers the steps for getting started with your new LoadedPress website after signing up for your new site. It will walk you through the steps of configuring your design, setting up your content, setting up your social connections, configuring your search engine optimization settings, and getting your site ready for action.

AppStacks Social Traffic Capture for WordPress

Tuesday, September 7th, 2010

This plugin by AppStacks provides the ability for a WordPress or LoadedPress website to automatically capture the user generated content from facebook, twitter, and other outlets and repost that content to the blog. This creates an aggregated comment stream from your audience across all of your social channels, and creates fresh user generated content for your website automatically.

This plugin is included in all LoadedPress pacakges for anyone to use, and helps to create a complete connection with your audience wherever they are. To see a video of this plugin in action, along with the AppStacks Facebook Updater and Twitter Updater, you can see the demonstration video below.

To get your own version of this plugin, simply create an account on LoadedPress.com to get your own fully loaded package.

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Categories : WordPress Plugins

AppStacks Dashboard Recommendations

Tuesday, September 7th, 2010

Our Recommendation Widget is designed for the WordPress administrator that needs guidance on common activities that will increase the performance of the website. It is a dynamic widget with many pre-set recommendations for initial tasks that any website owner should do when configuring their site, including the setup of search engine optimization settings, permalinks, social networking connections, and other configuration options for your website.

In addition, there are several recurring ongoing reminders based on the activity on your website. These serve as reminders of how to better promote and share your audience, build your following, reminders to post new content, and other helpful tips for managing your website and blog.

This plugin comes included in the LoadedPress system and is regularly updated with new recommendations to help all site owners get better performance and results from their website.

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Categories : WordPress Plugins