What does “content automation” mean anyway? In a nutshell, it means automating the push or pull of information from one location to another. It can provide a wide variety of uses for a site owner or a marketer when used strategically.
The LWP Feed Burner plugin allows you to configure any number of “feeds” into a campaign structure. These feeds are RSS feeds of content from other sources that you wish to use or publish in some way. Some of the common uses of the feed automation include:
- Social Network Profile Activity
- Other Company Websites or Blogs
- Related Industry Content or News
- Content Drafts or Suggested Writing
You have some flexible options for how the feeds are handled, and what happens to the content when it is pulled in. You can have content auto-posted to specific categories, such as your social networking categories or a “lifestream”. You can have them saved as draft posts in your administration area to approve or refine before publishing. You can also configure translations and replacements to apply to have custom content handling features.
This is an advanced feature of LoadedPress and a powerful solution for any marketer. Please avoid misuse of this tool by simply copying the content from others as if it were your own. When used properly this tool is a powerful content automation solution that can drive real marketing results and enhanced search engine automation.
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